Calling all brand leaders: Touchstone Energy Cooperatives will launch a revolutionary new communications campaign August 27-28, 2009, in St. Louis, Missouri, and invites both Touchstone Energy and non-Touchstone Energy co-ops to attend!

“Together We Save,” the brand’s new energy-efficiency themed campaign, will premiere on August 27 at The Rialto Ballroom, situated within St. Louis' historic Centene Center for Arts and Education. The campaign launch will be followed by a half-day of learning opportunities on August 28. The event provides a unique opportunity for co-ops to witness the rollout of an integrated communications campaign aimed at inspiring co-op members to be part of an energy and money-saving movement.

The campaign’s broad list of deliverables includes:

TV
5 :30 spots
3 :15 spots
4 :15 website promo spots
4 :30 Spanish spots

PRINT ADS
9 print ad concepts (various sizes)

RADIO
4 :60 spots
4 :30 spots
4 :15 spots
12 Spanish versions

OUT OF HOME (Billboards)
3 versions

COUNTER CARDS
3 versions

POSTERS
3 versions

WEB BANNER ADS
4 versions

INTERACTIVE
1 Web site
1 home tour
9 Web applications
13 home tour calculators

Campaign Launch Highlights:

-FREE registration
-Meet Hoffman|Lewis, the brand’s new creative agency, and get a behind-the-scenes look at the production of “Together We Save”
-Convenient location and special room rate of $110 at the new Hyatt Regency St. Louis Riverfront. Make your reservation by Aug. 3 to receive the special rate.
-Networking breakfasts, lunch and evening reception
-Half-day of brand-related learning opportunities Aug. 28
-Live online streaming of the event, for those who can’t attend in person

Register now at www.cooperative.com/TogetherWeSave. For more information, contact Kathryn Momot at 703.907.5707 or kathryn.momot@nreca.coop.