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September 2009
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Touchstone Energy EXTRA: Your Source for Brand News This Month!
FAQ: Together We Save Campaign
 
FAQ: Together We Save Campaign

Where do I go to access the Together We Save campaign resources?

Download all the campaign resources you need--print, radio MP3 files, billboards and more from the member resources section of TouchstoneEnergy.coop., which now resides on the new Cooperative.com.

How do I place orders for broadcast-quality TV spots?

Place orders online for broadcast-quality TV spots from the Together We Save campaign. The spots are available in a variety of different formats:

Click here to Order Standard Definition Copies of the Together We Save TV spots.

Click here to Order High Definition Copies of the Together We Save TV spots

Click here to Order Spanish Copies of the Together We Save TV spots.

We heard that co-ops can create co-branded TogetherWeSave.com landing pages. How does that work?

To co-brand a landing page, log on to the TogetherWeSave.com Admin area:

http://www.togetherwesave.com/login.php

Enter the following information:
User: tws_coops
Password: togetherwesave

Select the edit co-op profile tab to upload your co-op’s logo and update your co-op’s contact information. Please be aware that your logo must be saved as a 24-bit PNG file with a maximum height of 90 pixels to be accepted into the database.

I missed the August 27 launch of Together We Save. Can I view taped footage from the launch?

Yes. Log on to cooperative.com to watch the taped campaign launch online and get the scoop on the brand's new national energy efficiency campaign.

For technical support, contact Jason McGrade at 703.907.6063 or jason.mcgrade@nreca.coop.

Will Touchstone Energy do a mailing of materials for this campaign?

Yes. In the coming weeks, every Touchstone Energy co-op will receive a Together We Save "Starter Kit." The kits contain a campaign resource guide that outlines the campaign's many components and deliverables, a disc wtih viewing versions of the TV spots and other campaign elements, and a poster and countercard--perfect for co-op lobbies.

These kits are provided to Touchstone Energy co-ops at no additional charge. Two additional poster/countercard combinations will be mailed to co-ops at a later date.  

Are other brand resources being updated to align with the new campaign?

Yes. Three popular brochures--the Commercial Energy Savings Guide, Home Energy Savings Guide and 101 Easy Ways to Save Energy and Money--have been refreshed to reflect the look and feel of the Together We Save campaign.

Touchstone Energy co-ops are eligible for free, one-time shipments of these brochures. Contact Jason McGrade at jason.mcgrade@nreca.coopto place an order.

The Discovery Map Employee Training Activity has also been updated with content on the Together We Save campaign.





















Who do I contact with additional questions on campaign elements?


The Touchstone Energy national staff is ready to assist you with whatever questions you have about implementing the campaign.

 PRINT, TV, RADIO AND OUT OF HOME

Cynthia Henthorn
703.907.5575
cynthia.henthorn@nreca.coop

Scott Bialick
703.907.5627
scott.bialick@nreca.coop

TOGETHERWESAVE.com, INTERACTIVE, TECHNICAL 

Kristine Jackson
703.907.5633
kristine.jackson@nreca.coop

Alan Shedd
770.531.7860
alan.shedd@nreca.coop

Jason McGrade
703.907.6063
jason.mcgrade@nreca.coop

GENERAL INQUIRIES

Ann Maggard
703.907.5986
ann.maggard@nreca.coop

Erin Keogh
703.907.5572
erin.keogh@nreca.coop


 

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Touchstone Energy Cooperatives
4301 Wilson Boulevard, Arlington, VA 22203-1860 Tel: 703.907.5500 Fax: 703.907.5554
Copyright © 2008 Touchstone Energy® All rights reserved.
Erin Keogh, Editor
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