Touchstone Energy Brand News - Annual Meeting Edition (Plain Text Version)
“The Conversation” Campaign Premieres At Annual Meeting
Touchstone Energy co-ops have a fresh, innovative new advertising campaign ready to hit the airwaves. “The Conversation” campaign, which includes five TV spots and will soon offer accompanying radio and print advertising, captures important messages that highlight one underlying theme—co-ops are looking out for their members. Filmed on location in Texas and California, the spots feature typical scenes one would encounter in co-op communities—in fact, some of the spots even include actual employees and members of Sam Houston Electric Cooperative and Anza Electric Cooperative.
A brief description of each of the new spots follows below:
“We Want What You Want”
“The One Reason”
“Change Rolls Into Town”
How to Place an Order
Detailed instructions for placing an order can be found in the attached document. Co-ops should print out, complete and return the attached order form to place their orders. Completed order forms should be faxed to Erika Fishman of White & Partners at 703.793.1496.
Co-ops that are not ready to place an order for the first recording session will have several other opportunities to place orders in the coming months. Stay tuned for details.
Beta SP tagging masters or DVD viewing copies of “The Conversation” are also available by contacting Scott Bialick at 703.907.5627/ firstname.lastname@example.org.
Direct questions about the new campaign and voice-over process to Scott Bialick or Cynthia Henthorn at 703.907.5575/ email@example.com.
Five Spots Running in National Media Buy Until April 6
Touchstone Energy Cooperatives Kicks Off Tenth Anniversary Celebration at Annual Meeting
Touchstone Energy Cooperatives greeted thousands of attendees at NRECA’s Annual Meeting and TechAdvantage Expo in Anaheim, Calif., last month and launched the celebration of the brand’s 10th anniversary.
The Touchstone Energy Cooperatives booth at the TechAdvantage Expo promoted the brand’s latest resources, including the TSEsavers.com Web site. Costumed energy efficiency characters “Suzie Saver” and “CFL Charlie” were on hand to help generate interest in the brand’s portfolio of energy-saving applications, handing out thousands of CFLs and posing for photos with attendees.
Touchstone Energy Cooperatives sponsored the Entertainment Night at the event, bringing renowned Beatles tribute band “Rain” to the stage. The memorable evening included great music, dancing, blinking Touchstone Energy Cooperatives lapel pins and even a happy birthday song dedicated to the brand.
Getting down to business, Mike Sims, CEO of Butler Rural Electric Cooperative and President of the Touchstone Energy Board of Directors, joined actor John Ratzenberger on stage to present the 2008 Touchstone Energy Cooperatives Annual Meeting. Ratzenberger, made famous by his role as postman Cliff Clavin in the television sitcom "Cheers," served as emcee for the presentation. Sims and Ratzenberger discussed the brand’s latest initiatives and successes, hailing its 10th anniversary and record-high membership mark of 661 co-ops.
COO Jim Bausell joined Ratzenberger on stage to introduce Touchstone Energy Cooperatives’ new advertising campaign, “The Conversation” (see article above). The presentation closed with a rousing performance of “We Shine As One,” Touchstone Energy Cooperatives’ official song, given by a Los Angeles-area gospel choir.
To view recorded video of the entire presentation, visit cooperative.com.
Four New Members Elected to Touchstone Energy Board
The results of Touchstone Energy Cooperatives’ recent board elections were announced Feb. 26 at the brand’s Annual Meeting. Four new members were elected to fill open positions on the board of directors:
Congratulations! [return to top]
SitesAcrossAmerica Challenge Names Winners at NET2008
The first-ever SitesAcrossAmerica Challenge was a major success, thanks to the enthusiastic participation of 94 Touchstone Energy co-ops across the country. Top participants were recognized at the NET2008 Conference in Hilton Head, S.C., in January.
The competition, during which co-ops competed by region to post as many properties as possible on SitesAcrossAmerica.com, resulted in nearly 1,300 properties being added to the online database of available sites and buildings in co-op communities.
The southeastern states led the way with 742 properties added. The following three co-ops were the top individual participants:
Kootenai Electric Co-op, Idaho, Tyler Drechsel – 107 properties
Click here for a complete list of participants. Thank you to all who took part!
National Anthem Videos Developed For Co-op Annual Meetings
Touchstone Energy co-ops have a new resource to add patriotic flair to their annual meetings. A trio of videos—set to the Star Spangled Banner—has been developed to highlight three different cross-sections of America and provide an emotional kick-off to annual meetings or community events. With stirring vocals by up-and-coming country singer Jesse Sheely, the videos are a rolling collage of photos featuring military personnel, kids and Americans from all walks of life. All three versions of the video can be locally tagged and will be automatically mailed to all Touchstone Energy co-ops in the coming weeks.
10th Anniversary Logo Available Online
A special logo commemorating Touchstone Energy Cooperatives’ 10th Anniversary has been created. There are several different versions available for co-ops to use online, in print or however they see fit.
The high-resolution versions of the logos can be downloaded from the Touchstone Energy Web site.
Upcoming Web Conferences and Events
Increasing Member Satisfaction in a Challenging Environment (Web Conference)
EXTRA Newspaper, Research Results Mailed to Co-ops
Two hot-off-the-press brand resources are on their way to Touchstone Energy co-ops. The winter edition of the EXTRA newspaper has been shipped to brand leaders at every Touchstone Energy co-op, with enough copies for each employee. To request additional copies, contact Erin Keogh at firstname.lastname@example.org.
Results of 2007 National Survey on the Cooperative Difference have been published, and copies of the study have been sent to CEOs and brand leaders at Touchstone Energy co-ops. Contact Ann Maggard at email@example.com to request additional copies.
Editor, Erin Keogh